IndyCar Drivers

Working with several notable IndyCar drivers, we tailored brand strategies that worked with their specific interests, growing their media presence, sponsor engagement and fan following in the process.

Graham Rahal

Graham Rahal’s primary interests outside of family, racing, and business are golf, hockey, and his non-profit work. We orchestrated strategic partnerships that transcended traditional motorsports boundaries, placing him prominently in PGA and NHL events. We garnered substantial media and social media exposure as he played with the likes of Rickie Fowler, participated in NHL All-Star breaks and hosted players trackside. We also facilitated his engagement in impactful non-profit initiatives, amplifying his brand's resonance and fostering a positive social impact.

Alexander Rossi

When young driver Alexander Rossi first came on the scene, we orchestrated a groundbreaking partnership with the NHL that saw him featured during the NHL All-Star break, introducing him to a vast new fan base and significantly boosting his social media and media presence. Leveraging this synergy, we negotiated with the NHL to showcase a hockey-themed Indy car onsite, bridging the worlds of motorsport and hockey in an unprecedented display of cross-industry collaboration and innovation.

James Hinchcliffe

Partnering with IndyCar driver James Hinchcliffe, we orchestrated a series of groundbreaking events, seamlessly merging his passions for hockey, space, and scuba diving into his professional endeavors. By securing his presence at NASA-hosted events and leveraging his love for hockey to achieve extensive NHL media coverage, we established a lasting and fruitful relationship between IndyCar and these prominent entities. Through strategically curated media events spotlighting his diverse interests and showcasing his TV skills, we laid the foundation for his continued success and involvement on the broadcast side at high-profile IndyCar and F1 events, cementing his position as a multifaceted and dynamic figure in motorsport.